Marketing Innovators Accelerates Employee Awards Programs With New eGift Card Offering

ROSEMONT, IL, May 22, 2012 – Marketing Innovators, a leader in employee reward, recognition and incentive programs, is now offering a new gift card program that virtually eliminates the wait time between delivery and redemption of ecard awards. The company announced its partnership with CashStar, the digital gifting and incentives company, at the World at Work Total Rewards 2012 Conference and Exhibition in Orlando.

“This is an innovative solution using an email gift card enabling real-time delivery of awards. Employers and recipients can choose from popular denominations and from more than 250 brand-name retailers, including Best Buy, CVS/pharmacy, The Home Depot, JCPenney and Williams-Sonoma” Cindy Mielke, Manager, Marketing Strategy says. “This is a total B2B solution that gives our clients a highly customizable awards program. And because of the immediacy of the award, it strengthens employee loyalty, a critical advantage in today’s economy.”

Marketing Innovators chose to announce the partnership at Total Rewards 2012 because of its value to the human resource professionals attending the conference. Mielke explains, “We understand the pressures our clients, many of whom are HR professionals, are under these days. This eGift Card platform is an easy, cost-effective solution to delivering and redeeming rewards. It allows us to expand our awards exponentially and provide employee recognition programs with the best reward experience possible.”

About Marketing Innovators

Marketing Innovators (MI) designs and manages multifaceted incentive, recognition and loyalty programs, connecting businesses and organizations across the nation and globe with their employees, partners, and customers. They create innovative solutions that align behaviors, actions and activities, with organizational values, goals, and strategies for sustainable growth and increased profitability.

They help clients capitalize on the Human Connection® to inspire people, build a culture of engagement and create impressive results helping to meet business objectives. Their signature award platforms offer unique opportunities to include gift cards, travel and merchandise.

Marketing Innovators has been combining industry expertise with cross-industry best practices to help organizations develop and deploy people performance management strategies for more than 33 years. For more information, visit www.marketinginnovators.com or call toll free at 800.543.7373. Follow theMarketing Innovators Blog or join them on Facebook and Twitter.

About CashStar, Inc.

CashStar is the preferred digital gifting and incentives partner for retailers nationwide. These retail brands leverage CashStar to easily and securely integrate digital gifting strategies to increase sales and customer loyalty. CashStar offers consumers an unmatched personalized eGift experience via email, mobile and social channels. It is the only company to successfully combine an on-demand B2C and B2B digital gifting and incentives platform with innovative multichannel marketing strategies. More than 250 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability including Best Buy, Chili’s Grill & Bar, CVS/pharmacy, Gap, Pottery Barn, QVC, Staples, Starbucks, T.G.I. Friday’s, The Home Depot, and Williams-Sonoma. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, please visit www.cashstar.com or e-mail sales@cashstar.com.

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