Promotional products are top-of-mind when it comes to really grabbing the attention of employees and to engage customers. That’s one reason why our blog from September 2013, “5 Reasons Why Promotional Products Need to be in Your Marketing Mix,” continued to draw readers throughout 2014. But the promo item itself isn’t the whole story. To be really effective, whatever promotional products you select should have an emotional appeal to your target audience. How do you do this? Know your audience. Go from a broad understanding—basic demographics—and narrow until you get to personal interests. Troy Hazard, keynote speaker at the recent Promotional Products Association International (PPAI) Expo, points out, “ …in business we often treat the development of key relationships as a mechanical, somewhat technical event, as opposed to an emotional bond with another person.”
When carefully selected, promotional products can form that all-important bond. In other words, the most effective promotional products are (e)motional products.
For a quick tutorial on the how’s, what’s and why’s of promotional products, take a look at our September 2013 post and our other promo product posts, or contact a Marketing Innovators promotional products specialist to see how we can help you find the right item for the right audience—and make that all-important emotional connection.
