The New York Times pointed out in 2011, there are threereasons why people tend to leave their jobs. “The first is that they don’t feela connection to the mission of the company, or sense that their work matters.The second is that they don’t really like or respect their co-workers. Thethird is they have a terrible boss.” (Bryant, Adam. “Google’s Quest to Build aBetter Boss.” The New York Times. 12 March 2011). Let’s focus onthe first two reasons, and how you can boost employee connection with yourcompany mission and with each other.
Company MissionAstrong company mission gives your employees a sense of purpose. It should beclearly stated, easily understood, and recognized and embraced by all employees. Employees should be extremely familiar with the company mission, after all,they were probably hired on the basis that they connect with and are a good fitwith the mission. More and more companies are incorporating communityinvolvement into their mission, and allowing time for employees to get involvedin the community. This might include a paid day off to volunteer at thelocation of their choice, which in turn, makes their work more meaningful. Bynot just allowing, but encouraging your employees to get involved, you arestressing the importance of human connection.
Interpersonal RelationshipsHumanconnection can also be achieved by relationship building in the workplace. The Forum:Business Results Through People (affiliated with NorthwesternUniversity) released a study that said “friendships and other social tiesfoster higher levels of happiness, that from a company perspective, can lead tohigher employee satisfaction, higher levels of retention, and better employeeorganizational performance.” Those are pretty powerful benefits that reiteratethe importance of creating a work environment that fosters those interpersonalrelationships. There are a variety of different routes you can take to go aboutthis, including these specific ways to build teamwork, orchanging things up like this based on the time of year.
It has been proven that truly valuing anemployee will result in better performance. Contact a Marketing Innovatorssolutions expert today to see how you can boost employee performance byfocusing on employee satisfaction.
